Sunday, September 2, 2007

Appendix E: Motives and Direction of Social Comparison

Chien- Huang & Chia-Ching, (2007) also hypothesised and confirmed the following motives and directions for social comparision

  • People will make lateral comparisons for self-evaluation.
  • People will make lateral comparisons for common bond.
  • People will make upward comparisons for self-destruction.
  • People will make upward comparisons for self-improvement.
  • People will make downward comparisons for self-enhancement.
  • People will make downward comparisons for altruistic reasons.

Taken from-
Chien-Huang, L. & Chia- Ching, T. (2007). Comparison conditions, comparison patterns and models of comparative behaviour. Social Behaviour and Personality, 35(6), 761-776