Thursday, August 30, 2007

Life. be in it!

Does anyone remember the 'Life. be in it!' campaign. With good old 'Norm'

I thought this campaign would be interesting for those who are doing attitude change, because of the recent campaign relaunch. I wonder if the relaunch because of the success the campaign had in the past?


5 comments:

James Neill said...

Brings back good memories for a Gen Xer!

Fiona said...

Hey,
I'm doing attitude change for my blog and I find it really interesting the cognitive disonance that most people have in their attitudes towards a healthy body and lifestyle.

People are obviously aware of the health problems associated with obesity, however, obesity rates are increasing. It makes me think maybe that people's beliefs are that being overweight is unhealthy, but their behaviour to fix it is maybe insufficient? Thus there is a contradiction between their belief and behaviour.

It made me think can these campaigns really be effective?

I was thinking, that hopefully these healthy lifestyle campaigns can assist in making sure people don't change that belief in knowing what a healthy lifestyle is, as they are being informed about it and therefore change the behaviour to resolve the conflict.

But maybe people don't think that all of the problems associated with obesity will happen to them. Bringing out the whole idea of optimistic bias factor.

Kara said...

Hi Fiona!
I think you raise an excellent point here. As knowing and doing are 2 very different concepts. I guess it comes down to how we measure success. People may 'get the message' but whether they actually apply the message is another story.

I think one thing about this campaign I found was that it has alot of special projects running along side the campaign which may assist with shifting the belief to behaviour.

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