David McClelland's theory of needs seemed to link very nicely to my previous blog "Some thoughts on prejudice." Although he did use his theory more in the context of the work place, I was very interested in seeing where some links could be made to the origins of prejudice.
According to McClelland, humans have 3 types of motivational needs.
- Achievement- need for progress and accomplishment
- Authority- directing and organising other
- Affiliation- feeling accepted, being a part of something
McCelland suggests a persons motivations are effected by these three needs. Some people may have a higher need for achievement, where others my have a higher need for affiliation and others for authority. These 3 motivational needs are not bad motivations to have, as they all call be used beneficially. However, I can see some links to how these innate motivation drives can influence discrimination. I'd thought I use this as a chance to work out how to do a concept map. I hope you can follow.
If you want to read more about McClelland's theory of needs here are some links